Dank January is the New Dry January with WhistlePig’s Non-Alc, Terpene Maple Old Fashioned
World’s First Dank & Dry Cocktail Puff-Puff-Passes 100% of Proceeds to Bartenders
Smoke signals arriving from Shoreham, VT have me seeing things a little hazy today. Dry January, a tradition many folks observe as a way to restore balance, has been rebranded. In classic WhistlePig fashion, they’ve gone ahead and come up with something no one expected: Dank January. Let’s have a look.
SHOREHAM, VT (January 1, 2024) — WhistlePig Whiskey, the leader in independent craft whiskey, is highjacking Dry January with a Limited Edition Dank & Dry Old Fashioned Cocktail. Known for pushing the boundaries of whiskey making to craft the world’s best and most interesting whiskeys, WhistlePig is elevating the non-alcoholic cocktail experience with the addition of non-psychoactive cannabis terpenes to its signature Barrel Aged Maple Old Fashioned recipe. 100% of the proceeds of this Dank January Limited Edition will benefit the bartending community.
Crafted with 100% Rye Non-Whiskey, Barrel-Aged Maple Syrup and Vermont Cannabis Terpenes, the new terps non-alc is a salad bowl of superior ingredients never-before-seen in a non-alcoholic Old Fashioned. WhistlePig’s reverse distilled PiggyBack Rye ‘Non-Whiskey’ is balanced with Barrel-Aged Maple and locally sourced Old Fashioned Terpenes for a chronic non-alc cocktail experience. The non-psychoactive terpenes were cultivated from cannabis grown in whiskey barrels, and isolated by Satori Premium Cannabis in the Green Mountain State.
“At the intersection of non-alc and cannabis trends, terpenes offer a new frontier for flavor that we couldn’t resist experimenting with,” said Meghan Ireland, WhistlePig Head Blender. “The results are fire, with terpenes adding aromas and mouthfeel that are often missing from non-alc innovation. Whether you’re still walking the hog, enjoying the electric lettuce, or abstaining altogether, WhistlePig fans do not have to miss out on a great tasting Old Fashioned this January.”
WhistlePig’s Dank & Dry Old Fashioned Cocktail is available as both a ‘One Hitter’ (single 750ml bottle) for $49.99 MSRP or in the ‘Hot Box Bundle’ with the addition of a pig-shaped cocktail smoker and ‘dime baggie’ of cocktail smoking chips for $64.20 MSRP. Each bottle is presented in a Reefer Madness inspired gift box emblazoned with WhistlePig’s original logo (since retired) with the pig wielding a left-hoof-cigarette.
As a toke-n of thanks for bartenders who work their tails off during the holiday season only to be left high and dry in January, WhistlePig is puff-puff-passing 100% of Dank & Dry Old Fashioned proceeds to bartenders through Turning Tables, a New Orleans based non-profit whose vision is to cultivate leadership, create real opportunity and change the face of hospitality by establishing a model and standard for equitable access for the Black & Brown hospitality community of New Orleans.
WhistlePig Dank & Dry Old Fashioned is available online at shop.whistlepigwhiskey.com while supplies last.
To learn more about WhistlePig Whiskey, visit whistlepigwhiskey.com. You can also check out WhistlePig
Final thoughts…
I don’t honestly know what to make of this one just yet. Which has become so common with news from WhistlePig that all I can do is say I’ll give it a try and see what in the world they’ve crafted for this DANK January. Every damn time I think they’ve come up with the weirdest thing ever, they one-up themselves. Here’s to a new year of whiskey news and reviews. Cheers!
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