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When I say the word bourbon what immediately comes to mind? New York, right? No I suppose not. Then again, that’s exactly what makes products like this one so fun to dive into. While New York isn’t where most folks turn to for great bourbon, it’s certainly a place where one could expect to find great restaurants, entertainment, and art. Coincidentally, Great Jones Distilling Co. is crafting all of those things into their experience.
From VIP Tours of Manhattan’s only distillery, to fine dining, and right down to cocktail classes, Great Jones Distilling Co. really seems to be alive with action. Some of that action is underlined by the bar takeover of Jean-Michel Basquiat, a Brooklyn born artist who’s legacy is continued via his estate.
If you’re interested in distillation, dining, or just having one hell of an experience it seems as thought the Basquiat Bar is a place where you could get a lot of living done in a little time. In checking out the website for Great Jones Distilling Co. we see a host of experiences to choose from and here is what the brand has to say:
Paying homage to Basquiat and his incredible legacy on Great Jones Street with bespoke food and cocktails, inspired by New York in the 80’s.
So now onto the whiskey. As shown in the images within this post, it’s clear that design and making an impression with both the glass bottle and the labels was a top priority. While I think this can be great, it can also at times confuse consumers. The first thing that stood out to me with the distillery exclusive’s glimmering gold label is that it doesn’t actually tell you what is in the bottle. While the information is all present on the back label, I’m curious if the art and style of the label could have also included the fact that this was bourbon.
As something of an experiment I showed this bottle to a few friends and family to have them give their thoughts. Unsurprisingly the first impressions were all positive and had folks very interested in picking up the brown glass bottle to inspect it; however, the most common follow-up was to ask me what was in the bottle. Not the end of the world, just a point I wanted to mention as it could be perceived as confusing.
Now let’s talk a bit about the liquid before we dive into the tasting notes and scoring. This is a 7 year bourbon that’s finished in Pineau de Charentes wine casks. Great Jones is growing, aging, and distilling their own products and I think that’s absolutely commendable. I have a lot of respect for brands who really appreciate whiskey and where it comes from, and when they are proud of what they’re making. Great Jones certainly seems to have that box checked. But how does it taste? Let’s get into it!