Press Release: Maker’s Mark Whisky Flights

Our friends at Maker’s Mark are here to alleviate your holiday travel aversion by covering baggage fees this season.  Check out the press release below for more info!

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Author

John H.

CATEGORY

Press Release

POSTED ON

December 16th, 2021

Traveling to Toast with Loved Ones This Holiday? If You’re Checking a Bag Because of Bourbon, Maker’s Mark May Pick Up the Fee
Maker’s Mark “Whisky Flights” Program Gives Bourbon Lovers the Chance to Get Their Checked Bag Fees Reimbursed – Up to $50,000 Total – To Ease the Burden and Seasonal Stress of ‘Holiday Baggage’

The Iconic Kentucky Bourbon is Calling for Stories of Best Friends, Mentors and More as Part of its “Remarkable Home Bar” Contest

LORETTO, Ky (December 15, 2021) – Iconic Kentucky bourbon Maker’s Mark today announced the inaugural take-off of “Whisky Flights,” a spirited promotion designed to help lighten the load of travelers’ ‘extra baggage’ this holiday season. The beloved whisky producer is encouraging holiday travelers to spend more time sipping and savoring every precious moment with family and friends, by offering the chance to have Maker’s Mark cover the checked bag fees of those packing a bottle of bourbon to bring home. The program, which aims to ease some of the hassle, cost and inconvenience of holiday travel for America’s bourbon loving spirits drinkers, runs from December 15 through December 31, 2021. Travelers 21+ can hurry over to https://whiskyflights.makersmark.com/ to upload an eligible checked-baggage receipt for the chance to have Maker’s Mark reimburse their checked-baggage fee, with up to $50,000 of fees covered by the brand during the promotion period.

“As a family-led brand since our inception in 1953, we’ve always believed that the perfect holiday moment starts with you, your loved ones and a bottle of bourbon to share, and we wouldn’t want
anything to get in the way of that quality time,” said Rob Samuels, 8th Generation Whisky Maker and Grandson of the Founders at Maker’s Mark. “We know you can’t bring a bottle of Maker’s Mark
Bourbon in your carry-on luggage, so we’re encouraging folks to check a bag on their next holiday-bound flight so they can bring a little spirit home to share. We’ll pick up that pesky fee for some lucky travelers.”

By taking care of the extra baggage of the 2021 festivities, Maker’s Mark aims to help travelers come prepared with bourbon in tow, so they can focus on more important things this holiday – like safely and joyfully coming together with loved ones after months apart to toast the moment. Whether the rest of the suitcase is filled
with homemade treats, a new kitchen gadget for mom or dad or outfits for every occasion, your chance to get your bag fee covered by Maker’s Mark is simple:

  1. Fly over to https://whiskyflights.makersmark.com/ between December 15 – December 31, 2021
  2. Check-in and upload your eligible airline checked bag receipt
  3. Wheels up! Maker’s Mark is reimbursing up to $50,000 in luggage fees this holiday season

Once you’ve arrived at your destination, be sure to check out www.MakersMark.com for delicious cocktail recipes to sip and savor throughout the holidays (and beyond!).

NO ALCOHOL PURCHASE NECESSARY. Must be 21+ to enter. Void outside the U.S. and where prohibited. Subject to complete official rules located at www.whiskyflights.makersmark.com. Sweepstakes begins December 15, 2021 and ends December 31, 2021. Limit one (1) entry per person during the promotion period. Each winner will be reimbursed the value of one (1) checked luggage receipt up to Forty Dollars ($40.00). The Approximate Retail Value (“ARV”) of each prize is Forty Dollars ($40.00). The total ARV of all prizes awarded in this Promotion is Fifty Thousand Dollars ($50,000.00).

Final thoughts…

Holiday travel is usually a pain in the ass, let’s be honest about that!  Anything to make the headache of airports a little less painful (and bourbon related) is a win in my book.  Cheers!

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