Texas certainly seems to be growing rapidly in the craft whiskey world. The extreme temperature swings certainly sound as though they would lend to faster aging of spirits, at least on paper. That much makes sense. Here is the link to Still Austin’s website to see what else they’re saying about this product. Below is some information provided via their press kit to describe the art on the label.
The figure on the new label dubbed “the Musician,” is the first in the series, which will grace the labels of future spirits. These are visual representations of archetypes, a way of conceiving a “new Austin mythology” by celebrating the innovative people who make the city what it is. The Musician—along with future archetypes like the Naturalist, the Writer, the Visionary, and the Artist—illustrates the fearlessness needed to become truly unique.
Still Austin Press Info
Interesting discussion points there, and it sounds like they are planning well into the future for additional releases with similarly appointed labels. Earlier I mentioned the aging, so let’s circle back to that.
The slow-water reduction system sounds extremely interesting in many ways. I’m not sure if the idea scares me, or excites me. I have to admit that part of my mind feels like the addition of water could impact the overall mouthfeel or final product due to being proofed-down whilst aging, and therefor unable to show it’s true character…and then other parts of my mind want to explore how the added water can open up the spirit as it ages and potentially improve the overall quality of the bottled whiskey.