Alright, let me begin with saying that I think it’s very wise of Buffalo Trace Distillery to release more products in the [already limited] Weller lineup; however, I’m curious as all hell as to how such an allocated product like their wheated recipe is going to supply the already stratospheric demand, let alone adding a brand extension. I recognize the gap they filled here (in reference to ABV) by proofing new Weller Single Barrel at 97, but I suppose the pricing of the Weller products will forever be a mystery to me. A $50 SRP is something I’m excited about, though, so what the hell? In reading the Buffalo Trace Distillery’s website, I found the following:
William Larue Weller, born in 1825, spent most of his life educating the public on his first-of-its-kind bourbon recipe using wheat in the mash bill. Weller’s gentle, mild and smooth sipping experience changed whiskey as we know it. Handpicked and bottled one exceptional barrel at a time, this special release is bourbon to be savored. Delivering nuanced variations from the ageing process. For the refined bourbon palate, no two barrels are quite the same. Expect distinct, full-bodied flavor in the celebrated tradition of Weller’s wheated bourbon.
A point that immediately stood out to me–at the time of the press release–was the fact that many current store picks are bottled as either Weller Full Proof, or Weller Antique. I’m unsure how offering a standard single barrel expression fits into the equation…if indeed it does at all.
Well, those are my musings on the topic. I suppose for now all there is left to do is pour and sip. Let’s get to it!