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At the end of March WhistlePig announced their Legend Series, a collaboration with Barstool Sports. The plan is to release products that celebrate living legends who give 100% in the name of greatness. A personalized twist on some whiskey seems simple enough, right? Nice try.
The Shoreham, VT distillery isn’t merely slapping a pretty label on their everyday bottling and calling it a special edition. These are created for, and selected by David “Big Papi” Ortiz himself. Furthering the schtick, they’ve actually used DO34 maple “bats” (David’s signature baseball bat) to further finish the already six year old rye whiskey in the barrels.
“I’m thrilled to go to bat for WhistlePig Whiskey by kicking off the first limited-edition collection in the new Legends Series,” said David Ortiz, 2022 Baseball Hall of Fame Inductee. “This first-of-its-kind whiskey gives fans the opportunity to celebrate America’s pastime over a drink that connects them further to the sport.”
While I’ll be the first to say this sounds very gimmicky, I can appreciate the amount of legwork involved in launching not only a new product–but a totally customized product that involves so many moving parts–not to mention the sales will raise money for charity.
A limited quantity of bottles, signed by David Ortiz himself, will be available for purchase for $340 in honor of #34, with proceeds from sales of each bottle benefiting the David Ortiz Boston Heart Classic, raising funds for children in need of heart surgery.
If you’ve followed along with our Weekly Whiskey reviews or interviews, you know we appreciate a lot of the products coming out of the Vermont distillery, and have purchased some of their highest-priced products because we believe the quality matches the price tag; fortunately, this release landed with an SRP of $49.99 and was available to order directly on WhistlePig’s website.
“If you ask anyone at the distillery, they’ll tell you my signature quote is ‘I’ll put anything in a barrel once.’ This experiment was particularly fun in that it brings together two of my favorite things – breaking new ground for Rye Whiskey, and sports,” said Meghan Ireland, WhistlePig Blender. “It was incredible to collaborate with David Ortiz, whose toasted maple bats add layers of spice and caramelized notes to the bold, 100% Rye character of WhistlePig PiggyBack. I think fans of the game – regardless of team – will find a home run in the Big Papi Barrel.”
Meghan Ireland, WhistlePig Distillery