Dry January? The Devil’s Slide? Breakfast Mocktails?
Yesterday (January 3rd, 2022) the Shoreham, VT distillery launched their “Rye January” campaign.
The campaign was kicked-off by launching a website dedicated to dry January, and announcing that 100% of the proceeds from the release of their new Piggyback Devil’s Slide will be donated to the USBG Foundation to aid bartenders and restaurant workers.
The new website highlights that taking a break from alcohol may be good for your health, but the lack of patrons at on-premise establishments is bad for bartenders.
To bridge the gap, the Vermont distillery has released a 100% rye “non-whiskey” product to help you through a dry January so you can “toe the line with the Devil’s Slide”.
Any non-alc worth its weight should offer something to celebrate. So 100% of the proceeds of this 100% Rye Non-Whiskey will benefit bartenders who have worked their tails off through the holiday season only to be rewarded by the January drought. To support the cause, grab a bottle of limited edition PiggyBack Devil’s Slide below and/or visit the USBG Foundation.
Breakfast Mocktails, You Say?
Leave the Champagne on ice, skip the mimosas, and grab the maple syrup! Whistlepig has some bartender-approved mocktail recipes to kick off your day:
The Best Part of Wakin’ Up:
- 2 oz. PiggyBack Devil’s Slide Non-Whiskey
- 1/2 oz. WhistlePig Barrel-Aged Maple Syrup (or any organic maple syrup)
- 5 oz. freshly brewed coffee
- Whipped cream and/or a donut on the side (if you’re balancing vices)
Add all ingredients to your favorite coffee mug. (Optional: Top with whipped cream.) Stir, sip and say ahhhhh….
But Wait, There’s More!
I would be remiss if I didn’t advocate for moderation here, so let’s take a quick moment to remember that sipping great whiskey is fun and can be an exercise in both analysis and relaxation, but should be done responsibly.
There…with that said, let’s also understand that a dry January may not be everyone’s idea of fun. Don’t worry, though, Whistlepig is pushing boundaries even further with the Devil’s Slide range of offerings to include hemp extract. Yes, you read that right, hemp extract.
The Devil’s Slide “Half Send” is a non-whiskey weighing in a < 0.5% ABV and infused with local hemp. According to Whistlepig it is:
For anyone resolved to harness the power of plants. If you aren’t imbibing, you should have a little something else to enjoy, right? Made with 100% Rye, aged 6 years, undistilled and infused with locally sourced, fair trade, Vermont hemp extract. Enjoy neat, on the rocks, while practicing yoga or mindfulness.
The Devil’s Slide “Full Send” is a product that, evidently (as of this post), does not yet exist. Infused with THC, this non-whiskey contains the same < 0.5% ABV and 120mg of THC per bottle. The product page encourages enthusiasts to “Contact your local lawmaker to support the cause”. More on this product as that story develops.